One
of the biggest handbag success stories within the past 20
years is the rise of Vera Bradley handbags. Two neighbors,
Barbara Baekgaard and Patricia Miller, discovered they shared
a common interest in fashion design and decided to go into
business together.
One of the first things they noticed was a complete lack of
functional but pretty luggage for women. With the name of Barbara's
mother and $500.00 in startup money, these two women started
designing quilted bags.
Growing pains for the new Vera Bradley line ranged from finding
deals on fabric to discovering seamstresses to meet their high
standards.
A well
written business plan has been their guide to success and
in only
3 years sales reached 1 million! The peak of Vera
Bradley Designs was in 1987 when Ms. Baekgaard and Ms. Miller
won the "Entrepreneur of the Year" award.
Today these 2 talented ladies employee about 75 people and
have 800 products within their plant in Ft. Wayne, Indiana.
Vera Bradley Designs is also a company with a conscience and
is heavily into the fight against breast cancer with a $1.2
million dollar endowment for a chair at the Indiana University
School of Medicine. Other fund raising events include a golf
and tennis tournament which just recently earned a record-breaking
$602,645.
Vera Bradley handbags has truly earned it's place in the annals
of handbag designers and continues to move forward with new
designs and fabrics made with quality materials and care.