Coach
handbags got it’s start when it’s founder noticed
how distinctive the leather used in baseball gloves was and
how well it lasted in spite of rough handling. So began Coach
handbags in 1941 with their first refined leather bags, built
to stand the test of time.
Six
artists began Coach in a loft in Manhattan, New York and
the company
has since stayed in New York in a larger location
to allow for it’s expansion. Only the top 10% of quality
leather is chosen to become a Coach handbag and the leather
is slow cured in large drums with rotation for several days.
The leather is enriched with natural treatments which produces
a softening effect to bring out the individual grain of each
piece of leather.
Sales
declined for the company in 1998 with the changing of high-end
handbags
to a more eclectic blend of materials such
as fabric and mixed materials. The conception among consumers
saw Coach handbags as rather conservative and traditional.
Coach recognized the need for change and responded dramatically
with it’s introduction of it’s first signature
line of bags with the letter “C" print and a mixture
of fabric and leather. This style was an immediate hit and
Coach knew a winner when it saw one!
Strong
revenue growth began with Coach’s sales growing
from 12% in 2001 to 20% in 2002. Coach can only continue to
grown in sales with it’s introduction of the new “Scribble" pattern,
the “Scarf" pattern, and my personal favorite, the “Ladybug
Applique" pattern. If you are looking for a timeless classic
handbag or something new, just check out Coach handbags for
the best of both worlds.